Osoroi

The Wardrobe That Matches Your Life

Same event. Same effort. Finally, the same app.

Welcome to the pilot.

You're one of the first people to ever see Osoroi. Less than 5 minutes of your time. As a thank you, you'll get 20% off your first month's subscription when we launch, plus something special just for being here first.

First impression.

What's your first impression of Osoroi?·

A sentence or two helps a lot, please share.

From the site alone, what did you understand about Osoroi? (Pick all that apply)

It's a clothing rental subscription (you return pieces) You can buy pieces at a discount (up to 75% off retail) It's designed for couples, partners, or besties to coordinate You can use it solo, just for yourself It includes both men's and women's clothing There's an AI styling assistant called Ana Pieces come from designer brands at deep discounts Honestly, none of this was clear from the site

And on a scale of 0-10, how likely are you to recommend Osoroi to a friend who'd love this?·

Not likelyExtremely likely

Please move the slider to your answer.

The site experience.

How did Osoroi.co feel to use?·

Layout, navigation, visuals, anything that worked, or felt clunky.

A sentence or two helps a lot, please share.

Would you use Osoroi more if it had a mobile app?

Yes, I'd download it Maybe, depends what it does No, the website is fine Doesn't matter to me

When you shop online, do you ever feel overwhelmed by too many options?

Always, I get decision fatigue Often, especially on big sites Sometimes, depends on the day Rarely, I like browsing Never, more is better

How Osoroi actually works.

A fuller picture than the site alone, so your feedback can be informed.

The core idea

The first monthly rental subscription that takes men's style just as seriously as women's.

Shop solo if you want, or coordinate with a partner, bestie, or anyone you want to dress alongside, so two people can show up at events looking intentionally matched by color palette, mood, or occasion.

The 3 tiers

The Edit

$129/mo

3 pieces
Up to $500 retail value
Contemporary brands

The Wardrobe

$198/mo

5 pieces
Up to $800 retail value
Up to 2 designer pieces

The Collection

$298/mo

6 pieces
Up to $1,000 retail value
Up to 3 designer pieces

Couples perk

When you sign up with a partner, bestie, or anyone you want to coordinate with, you both save 20%.

Keep what you love

Fall for a piece? Buy it at up to 75% off retail. Pieces are always professionally cleaned and in great condition, they're pre-loved from previous renters (and occasionally new, if you're the first to fall for them and keep them). Or return everything at the end of the month and get a fresh set.

Ana, your AI stylist

Search by event, mood, or palette ("Italian Summer," "Date Night," "Quiet Luxury," "Wedding Guest").

Coordinate feature

Connect accounts. Link with your partner or bestie via invite link.
Browse each other's sets in real time. Preview, react, save, and offer styling suggestions before finalizing.
AI palette matching. Ana matches color palettes across both wardrobes so you complement, not clash.
Lock in together. Confirm your sets at the same time. Show up ready, perfectly coordinated.

Got it? Let's begin.

Your rental experience.

First, are you a woman or a man?·

Woman Man Prefer not to say

Please pick one.

Have you used a clothing rental service before?·

Rent the Runway, Nuuly, FashionPass, Taelor Style, etc.

Yes No

Please pick one.

Why or why not? What did you love or not love?

Fit can be the dealbreaker with rentals. Would it help to see how items look on people similar to your size and height?

Yes, this would change the game for me Yes, somewhat Not really, I'd trust the brand sizing

What would make you feel most confident about fit?

Do you think men have as many clothing options as women?

Yes, plenty of options Sort of, but it's not the same No, the gap is real I haven't thought about it

Why?

Your style.

Helps us understand who Osoroi is for, and what to stock.

How often do you shop for clothes?

Where do you usually shop online? (pick all that apply)

Click as many as apply.

Revolve

Net-a-Porter

Mr Porter

Ssense

Nordstrom

Saks

Farfetch

Shopbop

Directly from brand sites

Mostly in-store

Other

The Coordinate feature.

What's your honest reaction?·

This is exactly what I want
I've been waiting for something like this Curious, would try it
My partner would love me to have this Interesting but not for me
My bestie and I already match all the time Indifferent
Would try it though Wouldn't use it
But would love to shop individually

Please pick one.

Which parts appeal to you most? (pick all that apply)

Connecting accounts with a specific person Browsing each other's sets before they ship Reacting, saving, or suggesting on each other's picks AI matching color palettes across both wardrobes Locking in sets together / showing up matched Both saving 20% on the subscription None, not interested

Why?

Brand recognition.

Which of these brands do you recognize?·

Click as many as you know, gut instinct, no Googling.

I don't shop brands by name

Please select at least one, or tick "I don't shop brands by name."

When it comes to brands on Osoroi, would you rather…

Discover new designers I don't know yet Access designers I know but haven't tried Both, equally Doesn't matter, I care about the piece, not the label

A note from the founder.

The pieces below are items I personally curated as a preview of what Osoroi will carry. We're still finalizing brand partnerships, so treat these as a taste-check. The aesthetic, the brand mix, the kind of pieces.

Would you actually rent any of these?

Yes, multiple pieces. I'd put them in my set today. Yes, at least one. I'd want to try it. Maybe. The right piece would change my mind. Not these specific items, but the curation feels close. No, this isn't what I'd reach for.

If yes, which ones? Be specific (brand + item).

What's missing from this curation?

Brands or types of pieces you'd want to see. This fuels our brand-deal pipeline.

Which designers would you LOVE to see on Osoroi that aren't here yet?

Subscription tiers.

The Edit

$129/mo

3 pieces
Up to $500 retail
Contemporary brands

The Wardrobe

$198/mo

5 pieces
Up to $800 retail
Up to 2 designer pieces

The Collection

$298/mo

6 pieces
Up to $1,000 retail
Up to 3 designer pieces

Would you subscribe?·

The Edit ($129) The Wardrobe ($198) The Collection ($298) Not at this price, but I'd pay… Not at any price

What price would feel right?

Please pick at least one.

Why or why not?·

Please share your reasoning.

Coordination, for real?

Have you ever felt like you or your partner was more dressed up, or arrived looking mismatched?

Be honest, did your partner ever send you back to change because your outfit wasn't elevated enough?

Or vice versa, did you do the sending back? Or did you secretly wish your partner looked more elevated? Tell us the story.

Do you have someone you'd actually want to coordinate wardrobes with?·

Yes, and we'd both subscribe Yes, but I'd subscribe alone Maybe, depends who No, I'd use this just for myself No, this isn't for me

Please pick one.

Last thoughts.

Imagine the Osoroi you'd actually subscribe to. What features would make this a no-brainer for you that aren't on the site yet? Or anything else you want us to know.·

Pricing concerns, sizing, sustainability, brand requests, wild ideas, all welcome.

This is the gold, please share something.

Last step.

Just a few details so we can send your 20% code when Osoroi launches.

First name·

Please add your first name.

Last name·

Please add your last name.

Email·

Please add a valid email.

Thinking about your most stylish friend, would you use Osoroi to…?

Pick all that apply.

Coordinate outfits for events together Show up more put-together with her Dress as well as my most fashionable friend Shop together as a fun thing we do This dynamic doesn't apply to me

Anything else about how you and your bestie shop or dress together?

City + State/Country

Relationship status

Single Couple Other

How did you hear about Osoroi?

Thank you.

Thank you SO much for your feedback.

You're one of the very first people to see Osoroi, and that means something to us.

We built Osoroi so men and women, couples, and friends can show up together at the same level. We cannot wait to let you know when we launch.

You'll have 20% off your first month's subscription waiting…

…and a little extra, just for the first ones in.

Georgiana and Matthew